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arxiv: 2408.07685 · v1 · pith:JPQS46QTnew · submitted 2024-08-14 · 💻 cs.GT

Auto-bidding and Auctions in Online Advertising: A Survey

Gagan Aggarwal , Ashwinkumar Badanidiyuru , Santiago R. Balseiro , Kshipra Bhawalkar , Yuan Deng , Zhe Feng , Gagan Goel , Christopher Liaw
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Haihao Lu Mohammad Mahdian Jieming Mao Aranyak Mehta Vahab Mirrokni Renato Paes Leme Andres Perlroth Georgios Piliouras Jon Schneider Ariel Schvartzman Balasubramanian Sivan Kelly Spendlove Yifeng Teng Di Wang Hanrui Zhang Mingfei Zhao Wennan Zhu Song Zuo
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keywords advertisingauctionbiddingonlinesurveyadoptionalgorithmsanalysis
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In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

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