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Your Consent Is Worth 75 Euros A Year -- Measurement and Lawfulness of Cookie Paywalls

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arxiv 2209.09946 v3 pith:SB7O3FDH submitted 2022-09-20 cs.CY cs.HC

Victor Morel , Cristiana Santos , Yvonne Lintao , Soheil Human This is my paper · ORCID
classification cs.CYcs.HC
keywords cookiepaywallswebsitesconsentlawfulnessadvertisingamidstbeen
verification ladder T0 review T1 audit T2 compute T3 formal
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Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.

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