Un caso de big data punta a punta: an\'alisis de datos de transporte y su uso en el negocio

In this article we present the results of a data analysis project for a public-transport company. This project encompassed data preparation, analysis and visualization of three years of historical data. The data consisted in ticket purchases and GPS location of the vehicles. This work describes the project from start to end, including the incorporation of the results in the business process.