Breakdown of Landau-Ginzburg-Wilson theory for certain quantum phase transitions

The quantum ferromagnetic transition of itinerant electrons is considered. It is shown that the Landau-Ginzburg-Wilson theory described by Hertz and others breaks down due to a singular coupling between fluctuations of the conserved order parameter. This coupling induces an effective long-range interaction between the spins of the form 1/r^{2d-1}. It leads to unusual scaling behavior at the quantum critical point in $1<d\leq 3$ dimensions, which is determined exactly.