Tachyon potentials, star products and universality

We develop an efficient recursive method to evaluate the tachyon potential using the relevant universal subalgebra of the open string star algebra. This method, using off-shell versions of Virasoro Ward identities, avoids explicit computation of conformal transformations of operators and does not require a choice of background. We illustrate the procedure with a pedagogic computation of the level six tachyon potential in an arbitrary gauge, and the evaluation of a few simple star products. We give a background independent construction of the so-called identity of the star algebra, and show how it fits into family of string fields generating a commutative subalgebra.