A three-dimensional decision matrix concludes that AI-simulated focus groups cannot replace human ones for observing emergent political meanings and identities but may be conditionally suitable for testing campaign messages depending on risk and grounding.
International Journal of Qualitative Methods 21 (September): 160940692211187
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Fake Plastic Voters: When Political Parties Can Use AI-Simulated Focus Groups
A three-dimensional decision matrix concludes that AI-simulated focus groups cannot replace human ones for observing emergent political meanings and identities but may be conditionally suitable for testing campaign messages depending on risk and grounding.