SIREN unifies multi-modal and collaborative features for lifelong user interest modeling via semantic ID retrieval and target-aware transformer interactions, reporting SOTA GAUC and positive GMV gains in production.
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SIREN: Unified Multi-Granularity Semantic Interaction for Multi-Modal Lifelong User Interest Modeling
SIREN unifies multi-modal and collaborative features for lifelong user interest modeling via semantic ID retrieval and target-aware transformer interactions, reporting SOTA GAUC and positive GMV gains in production.