Mixed-methods study adapting UTAUT2 shows individual-level perceptions predict continued GenAI use in Italian SME developers (R²=0.647) while social and organisational factors do not.
Artificial intelligence adoption by SMEs to achieve sustainable business performance: Application of technology–organization–environment framework
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From Early Adoption to Sustained Use: Understanding GenAI Usage Among Software Developers in Italian SMEs
Mixed-methods study adapting UTAUT2 shows individual-level perceptions predict continued GenAI use in Italian SME developers (R²=0.647) while social and organisational factors do not.