Holographic description of confinement and screening through brane cosmology

We compute the holographic quark potential in the realm of brane cosmology. We show that under certain conditions the very geometry due to an inflationary 3-brane induces a D3-D7-brane system. The cosmological constant that appears involved in the original geometry is attributed to the D7-brane position itself in its embedding process. We address the issues of confinement at low distances, screening effects at sufficiently large distances, and quark condensate.