MapColorAI: Designing Contextually Relevant Choropleth Map Color Schemes Using a Large Language Model

Choropleth maps, which utilize color schemes to visualize spatial patterns and trends, are simple yet effective tools for geographic data analysis. As such, color scheme design is a critical aspect of choropleth map creation. The traditional coloring methods offered by GIS tools such as ArcGIS and QGIS are not user-friendly for non-professionals. On the one hand, these tools provide numerous color schemes, making it hard to decide which one best matches the theme. On the other hand, it is difficult to fulfill some ambiguous and personalized coloring needs of users, such as requests for 'summer-like' map colors. To address these shortcomings, we develop a novel system that leverages a large language model and map color design principles to generate contextually relevant and user-aligned choropleth map color schemes. The system follows a three-stage process: Data processing, which provides an overview of the data and classifies the data into meaningful classes; Color Concept Design, where the color theme and color mode are conceptualized based on data characteristics and user intentions; and Color Scheme Design, where specific colors are assigned to classes based on generated color theme, color mode, and user requirements. Our system incorporates an interactive interface, providing necessary visualization for choropleth map color design and allowing users to customize and refine color choices flexibly. Through user studies and evaluations, the system demonstrates acceptable usability, accuracy, and flexibility, with users highlighting the tool's efficiency and ease of use.