General covariance violation and the gravitational dark matter. I. Scalar graviton

The violation of the general covariance is proposed as a resource of the gravitational dark matter. The minimal violation of the covariance to the unimodular one is associated with the massive scalar graviton as the simplest representative of such a matter. The Lagrangian formalism for the continuous medium, the perfect fluid in particular, in the scalar graviton environment is developed. The implications for cosmology are shortly indicated.