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Block the blocker: Studying the effects of Anti Ad-blocking

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arxiv 2001.09434 v1 pith:NM3RUAY6 submitted 2020-01-26 cs.CY cs.CR

classification cs.CYcs.CR
keywords ad-blockersantiacceptablealonggenerategermanyonlineprogramme
verification ladder T0 review T1 audit T2 compute T3 formal
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Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user experience online. Acceptable Ads programme and Anti Ad-blockers are primary elements emerging in recent years that combat ad-blockers. In this paper, we discuss at length data collection of top websites in the world, Germany, DACH region and news category. We generate feature based A/B testing metrics and employ classifier evaluations on them along with then analysing the result. Our paper also discusses how Anti Ad-blockers impact the economic, legal and ethical usage in Germany along with the recent changes in GDPR while taking a look at Acceptable ads programme and Whitelisting.

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Cited by 1 Pith paper

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  1. Agentic AI: User Empowerment or Enclosure?

    cs.CY 2026-08 conditional novelty 6.0 of 10

    A comparative study of four digital technologies finds that user control erodes when contestable choices are embedded in closed technical standards, and warns that agentic AI is repeating that pattern now.

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