How Crisp is the Crease? A Subjective Study on Web Browsing Perception of Above-The-Fold

Quality of Experience (QoE) for various types of websites has gained significant attention in recent years. In order to design and evaluate websites, a metric that can estimate a user's experienced quality robustly for diverse content is necessary. SpeedIndex (SI) has been widely adopted to estimate perceived web page loading progress. It measures the speed of rendering pixels for the webpage that is visible in the browser window. This is termed Above-The-Fold (ATF). The influence of animated content on the perception of ATF has been less comprehensively explored. In this paper, we present an experimental design and methodology to measure ATF perception for websites with and without animated elements for various page content categories. We found that pages with animated elements caused people to have more varied perceptions of ATF under different network conditions. Animated content also impacts the page load estimation accuracy of SI for websites. We discuss how the difference in the perception of ATF will impact the QoE management of web applications. We explain the necessity of revisiting the visual assessment of ATF to include the animated contents and improve the robustness of metrics like SI.