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Seeing Faces in Things: A Model and Dataset for Pareidolia

Computer Vision and Pattern Recognition · Submitted 24 Sep 2024

abstract compiled · 2026-09-23 · no language-model review

The authors' main claim Through studies on human subjects and our pareidolic face detectors we confirm a key prediction of our model regarding what image conditions are most likely to induce pareidolia.

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arXiv ID2409.16143 (version 1)
Pith IDWDWPT7ZO, Pith's permanent record of this paper and its review
CitationAnne Harrington, Jennifer Corbett, Mark Hamilton, Ruth Rosenholtz, Simon Stent, Vasha DuTell, William T. Freeman. "Seeing Faces in Things: A Model and Dataset for Pareidolia." arXiv:2409.16143 (2024). https://pith.science/paper/WDWPT7ZO
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Compiled by classifier-1.13.0 via TypeSafe API, question bank abstract-p1-20260923, 2026-09-23: 1 request, 6,816 input tokens.

What the abstract itself states, as probabilities: claims first 0.06 · states limitation 0.27 · human participants 0.92 · controlled comparison 0.35 · randomized assignment 0.02 · states quantitative result 0.82 · compares with prior results 0.81 · mentions code or data availability 0.93.

The abstract, sentence by sentence

arXiv listing abstract v1. Results and the main claim are underlined; .

The human visual system is well-tuned to detect faces of all shapes and sizes. While this brings obvious survival advantages, such as a better chance of spotting unknown predators in the bush, it also leads to spurious face detections. ``Face pareidolia'' describes the perception of face-like structure among otherwise random stimuli: seeing faces in coffee stains or clouds in the sky. In this paper, we study face pareidolia from a computer vision perspective. We present an image dataset of ``Faces in Things'', consisting of five thousand web images with human-annotated pareidolic faces. Using this dataset, we examine the extent to which a state-of-the-art human face detector exhibits pareidolia, and find a significant behavioral gap between humans and machines. We find that the evolutionary need for humans to detect animal faces, as well as human faces, may explain some of this gap. Finally, we propose a simple statistical model of pareidolia in images. Through studies on human subjects and our pareidolic face detectors we confirm a key prediction of our model regarding what image conditions are most likely to induce pareidolia. Dataset and Website: https://aka.ms/faces-in-things

background contribution method result interpretation main claim

What the classifier reports for each sentence. The number is the probability it gave the label.
#sentencerolethe authors' own workstates the main conclusionstrength
s0 The human visual system is well-tuned to detect faces of all shapes and sizes. background 1.00 0.05 0.02 asserted 1.00
s1 While this brings obvious survival advantages, such as a better chance of spotting unknown predators in the bush, it also leads to spurious face detections. ``Face pareidolia'' describes the perception of face-like structure among otherwise random stimuli: seeing faces in coffee stains or clouds in the sky. background 1.00 0.04 0.04 asserted 0.94
s2 In this paper, we study face pareidolia from a computer vision perspective. contribution 0.81 0.70 0.02 asserted 0.84
s3 We present an image dataset of ``Faces in Things'', consisting of five thousand web images with human-annotated pareidolic faces. contribution 0.73 0.97 0.05 asserted 1.00
s4 Using this dataset, we examine the extent to which a state-of-the-art human face detector exhibits pareidolia, and find a significant behavioral gap between humans and machines. result 0.94 0.97 0.36 asserted 1.00
s5 We find that the evolutionary need for humans to detect animal faces, as well as human faces, may explain some of this gap. interpretation 0.99 0.66 0.17 hedged possibility 1.00
s6 Finally, we propose a simple statistical model of pareidolia in images. contribution 0.72 0.94 0.08 asserted 0.98
s7 Through studies on human subjects and our pareidolic face detectors we confirm a key prediction of our model regarding what image conditions are most likely to induce pareidolia. result 0.89 0.95 0.27 asserted 1.00
s8 Dataset and Website: https://aka.ms/faces-in-things contribution 0.96 0.40 0.02 unclear 0.76

What kind of paper the classifier reports this is: dataset or benchmark 1.00 · evidence from observation or experiment 0.96.

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Every quoted sentence on this record is the authors'. Every label is from Pith's closed vocabulary, with the probability shown beside it. Every number in the measurements table is the authors', checked by code. Record as JSON

The paper
Original abstract

The human visual system is well-tuned to detect faces of all shapes and sizes. While this brings obvious survival advantages, such as a better chance of spotting unknown predators in the bush, it also leads to spurious face detections. ``Face pareidolia'' describes the perception of face-like structure among otherwise random stimuli: seeing faces in coffee stains or clouds in the sky. In this paper, we study face pareidolia from a computer vision perspective. We present an image dataset of ``Faces in Things'', consisting of five thousand web images with human-annotated pareidolic faces. Using this dataset, we examine the extent to which a state-of-the-art human face detector exhibits pareidolia, and find a significant behavioral gap between humans and machines. We find that the evolutionary need for humans to detect animal faces, as well as human faces, may explain some of this gap. Finally, we propose a simple statistical model of pareidolia in images. Through studies on human subjects and our pareidolic face detectors we confirm a key prediction of our model regarding what image conditions are most likely to induce pareidolia. Dataset and Website: https://aka.ms/faces-in-things

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Each citing sentence is taken from the citing paper's LaTeX source and typed by Pith's classifier. A label appears at probability 0.8 or more (0.95 for support), a contest at 0.7 or more; the quoted words are the citing authors'. How each label was checked · JSON

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