New Fashion Products Performance Forecasting: A Survey on Evolutions, Models and Emerging Trends

The fast fashion industry's insatiable demand for new styles and rapid production cycles has led to a significant environmental burden. Overproduction, excessive waste, and harmful chemicals have contributed to the negative environmental impact of the industry. To mitigate these issues, a paradigm shift that prioritizes sustainability and efficiency is urgently needed. Integrating learning-based predictive analytics into the fashion industry represents a significant opportunity to address environmental challenges and drive sustainable practices. By forecasting fashion trends and optimizing production, brands can reduce their ecological footprint while remaining competitive in a rapidly changing market. However, one of the key challenges in forecasting fashion sales is the dynamic nature of consumer preferences. Fashion is acyclical, with trends constantly evolving and resurfacing. In addition, cultural changes and unexpected events can disrupt established patterns. This problem is also known as New Fashion Products Performance Forecasting (NFPPF), and it has recently gained more and more interest in the global research landscape. Given its multidisciplinary nature, the field of NFPPF has been approached from many different angles. This comprehensive survey wishes to provide an up-to-date overview that focuses on learning-based NFPPF strategies. The survey is based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodological flow, allowing for a systematic and complete literature review. In particular, we propose the first taxonomy that covers the learning panorama for NFPPF, examining in detail the different methodologies used to increase the amount of multimodal information, as well as the state-of-the-art available datasets. Finally, we discuss the challenges and future directions.