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arxiv 2304.03797 v1 pith:7O65AZ5U submitted 2023-04-07 cs.SI cs.CL

Bridging Nations: Quantifying the Role of Multilinguals in Communication on Social Media

classification cs.SI cs.CL
keywords informationsocialmultilingualsrolecommunicationexchangefoldincreases
verification ladder T0 review T1 audit T2 compute T3 formal T4 reserved
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Social media enables the rapid spread of many kinds of information, from memes to social movements. However, little is known about how information crosses linguistic boundaries. We apply causal inference techniques on the European Twitter network to quantify multilingual users' structural role and communication influence in cross-lingual information exchange. Overall, multilinguals play an essential role; posting in multiple languages increases betweenness centrality by 13%, and having a multilingual network neighbor increases monolinguals' odds of sharing domains and hashtags from another language 16-fold and 4-fold, respectively. We further show that multilinguals have a greater impact on diffusing information less accessible to their monolingual compatriots, such as information from far-away countries and content about regional politics, nascent social movements, and job opportunities. By highlighting information exchange across borders, this work sheds light on a crucial component of how information and ideas spread around the world.

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