New Physics effects in charm meson decays involving c to u l^+ l^- (l_i^mp l_j^pm) transitions

We study the effect of scalar leptoquark and $Z^\prime$ boson on the rare decays of $D$ mesons involving flavour changing transitions $c \to u l^+ l^- (l^\mp_i l^\pm_j)$. We constrain the new physics parameter space using the branching ratio of the rare decay mode $D^0 \to \mu^+ \mu^-$ and the $D^0-\bar D^0$ oscillation data. We compute the branching ratios, forward-backward asymmetry parameters and flat terms in $D^{+(0)} \to \pi^{+(0)} \mu^+ \mu^-$ processes using the constrained parameters. The branching ratios of the lepton flavour violating $D$ meson decays, such as $D^0 \to \mu e, ~\tau e$ and $D^{+(0)} \to \pi^{+(0)} \mu^- e^+$ are also investigated.