Preference-Centric Route Recommendation: Equilibrium, Learning, and Provable Efficiency

Traditional approaches to modeling and predicting traffic behavior often rely on Wardrop Equilibrium (WE), assuming non-atomic traffic demand and neglecting correlations in individual decisions. However, the growing role of real-time human feedback and adaptive recommendation systems calls for more expressive equilibrium concepts that better capture user preferences and the stochastic nature of routing behavior. In this paper, we introduce a preference-centric route recommendation framework grounded in the concept of Borda Coarse Correlated Equilibrium (BCCE), wherein users have no incentive to deviate from recommended strategies when evaluated by Borda scores-pairwise comparisons encoding user preferences. We develop an adaptive algorithm that learns from dueling feedback and show that it achieves $\mathcal{O}(T^{\frac{2}{3}})$ regret, implying convergence to the BCCE under mild assumptions. We conduct empirical evaluations using a case study to illustrate and justify our theoretical analysis. The results demonstrate the efficacy and practical relevance of our approach.