How magic is the magic 68Ni nucleus?

We calculate the B(E2) strength in 68Ni and other nickel isotopes using several theoretical approaches. We find that in 68Ni the gamma transition to the first 2+ state exhausts only a fraction of the total B(E2) strength, which is mainly collected in excited states around 5 MeV. This effect is sensitive to the energy splitting between the fp shell and the g_{9/2}orbital. We argue that the small experimental B(E2) value is not strong evidence for the double-magic character of 68Ni.