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Semantic In-Domain Product Identification for Search Queries

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arxiv 2404.09091 v2 pith:ALKYAYX4 submitted 2024-04-13 cs.IR cs.AIcs.CLcs.LG

classification cs.IRcs.AIcs.CLcs.LG
keywords productqueriesacrossidentificationratesearchsemanticuser
verification ladder T0 review T1 audit T2 compute T3 formal
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Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we present a novel approach to training a product classifier from user behavioral data. Our semantic model led to >25% relative improvement in CTR (click through rate) across the deployed surfaces; a >50% decrease in null rate; a 2x increase in the app cards surfaced, which helps drive product visibility.

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