Not yet reviewed by Pith; the record is open.

The evaluation of effective potentials is critical for a range of phenomenological applications, including inflation, vacuum stability, and phase transitions. A drawback arises from the gauge-dependence of the effective potential. Furthermore, in theories with spontaneous symmetry breaking, the effective potential exhibits infrared (IR) divergences in the limit of vanishing Goldstone masses. By considering the multiplicative anomaly that arises due to non-factorisation of elliptic operators in the Fermi gauge when computing the effective potential at one-loop order, we demonstrate that its gauge independence and IR behaviour are improved to the corresponding findings of Landau gauge calculations simultaneously. The latter are straightforwardly and transparently reproduced using an approach that employs the Heat Kernel technique, thereby providing a shortcut to reflect anomaly-related cancellations from the outset. Our findings generalise to the treatment of the effective potential at finite temperature. In particular, the Heat Kernel extends gauge independence to any value of the expansion in mass over temperature.