Reverse Prompt: Cracking the Recipe Inside Text-to-Image Generation

Text-to-image generation has become increasingly popular, but achieving the desired images often requires extensive prompt engineering. In this paper, we explore how to decode textual prompts from reference images, a process we refer to as image reverse prompt engineering. This technique enables us to gain insights from reference images, understand the creative processes of great artists, and generate impressive new images. To address this challenge, we propose a method known as automatic reverse prompt optimization (ARPO). Specifically, our method refines an initial prompt into a high-quality prompt through an iteratively imitative gradient prompt optimization process: 1) generating a recreated image from the current prompt to instantiate its guidance capability; 2) producing textual gradients, which are candidate prompts intended to reduce the difference between the recreated image and the reference image; 3) updating the current prompt with textual gradients using a greedy search method to maximize the CLIP similarity between prompt and reference image. We compare ARPO with several baseline methods, including handcrafted techniques, gradient-based prompt tuning methods, image captioning, and data-driven selection method. Both quantitative and qualitative results demonstrate that our ARPO converges quickly to generate high-quality reverse prompts. More importantly, we can easily create novel images with diverse styles and content by directly editing these reverse prompts. Code will be made publicly available.