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Auctions with LLM Summaries
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Auctions with LLM Summaries
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We study an auction setting in which bidders bid for placement of their content within a summary generated by a large language model (LLM), e.g., an ad auction in which the display is a summary paragraph of multiple ads. This generalizes the classic ad settings such as position auctions to an LLM generated setting, which allows us to handle general display formats. We propose a novel factorized framework in which an auction module and an LLM module work together via a prediction model to provide welfare maximizing summary outputs in an incentive compatible manner. We provide a theoretical analysis of this framework and synthetic experiments to demonstrate the feasibility and validity of the system together with welfare comparisons.
Forward citations
Cited by 3 Pith papers
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NaiAD: Initiate Data-Driven Research for LLM Advertising
NaiAD is a new dataset and framework for LLM-native advertising that uses decoupled generation and calibrated scoring to identify four semantic strategies for balancing user and commercial utilities.
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PILA: Plug-and-Play Insertion for LLM-native Advertising
Ads can be inserted into LLM answers after the fact by an external rewriter model, improving measured ad quality without retraining or modifying the base chatbot.
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Truthful Online Preference Aggregation for LLM Fine-Tuning in Mobile Crowdsourcing
A novel online weighted aggregation mechanism for truthful preference feedback in mobile crowdsourcing achieves sublinear regret O(sqrt(T)) and truthfulness in a dynamic Bayesian game, with an extension for limited fe...
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